Saudia Cargo has announced the official launch of its BEYOND campaign to promote Saudi exports and enhance their presence in global markets.
This comes within the national direction to “solidify the kingdom’s position as a leading force in international trade, in alignment with the objectives of Saudi Vision 2030”, said the carrier.
The airline added that the BEYOND campaign “embodies Saudia Cargo’s commitment to propelling Saudi exports to new horizons, through a core message”: ‘From Saudi to the world, we reach beyond’.
Saudia Cargo said this “emphasises the ambition to transcend geographical boundaries and present Saudi products in a way that expresses pride in the quality, operational efficiency, and speed of access to global markets they have achieved”.
This campaign was also launched through joint efforts with the Saudi Export Development Authority and the Saudi Made programme, which aims to stimulate national industries, encourage consumers, expand the scope of business – and make the national product the preferred choice for consumers locally and globally.
Saudia Cargo’s exports witnessed a significant growth of 14% in 2024 compared to previous years, the airline said.
The carrier said it is “leveraging its logistical capabilities to transport products, agricultural crops, dairy products, and other national exports, as part of its contribution to enhancing the kingdom’s presence in the global trade scene and opening new horizons for local manufacturers and small and medium-sized enterprises”.
Saudia Cargo also seeks to increase the scope of exports to new trade corridors including Manila, Kuala Lumpur, Addis Ababa, Jakarta and Cairo.
This year, Saudia Cargo said it has further strengthened its global network by launching a new route to Zhengzhou in China.