Artificial intelligence (AI) is becoming a strategic enabler across the commercial organisation.
From booking and pricing to customer service, sales support, forecasting, and decision-making, AI is helping unlock new levels of automation, efficiency, personalisation, and data-driven insight.
The objective remains unchanged: making it easier for customers to do business while empowering employees to focus on higher-value activities through the optimal combination of human expertise and technology.
Air France KLM Martinair Cargo refers to this approach as its bionic model. A recent example of this strategy is the introduction of the new AI-powered Auto-Fill feature within myCargo.
The feature allows customers to simply copy shipment information from an email or other unstructured text source and paste it directly into myCargo.
The AI engine automatically identifies, interprets, and extracts relevant shipment details — including dimensions, weight, and number of pieces — and instantly populates the required booking fields.
By eliminating manual data entry, customers can create bookings faster, reduce administrative effort, improve accuracy, and increase productivity.
In parallel, Air France KLM Martinair Cargo is gradually rolling out its new AI-powered Auto Quote capability.
This functionality automatically generates highly accurate spot quotations for customer requests received through myCargo or via email.
By significantly reducing response times, customers can react faster to market opportunities, improve service levels, and ultimately become more successful in their own business.
These innovations represent another important step in Air France KLM Martinair Cargo’s ambition to deliver a truly digital B2B customer experience with the simplicity, convenience, and intelligence customers increasingly expect from leading digital platforms.
GertJan Roelands, SVP Commercial at Air France KLM Martinair Cargo, commented: “AI will be one of the key accelerators of the next phase of our commercial transformation.
“We believe AI has the potential to fundamentally reshape how customers search, book, manage, and interact with air cargo services.
“The introduction of AI-powered capabilities such as Auto-Fill and Auto Quote demonstrates how technology can simplify complex processes, improve speed and accuracy, and create a more seamless customer experience. However, this is only the beginning.
“We see AI playing an increasingly important role across the entire customer journey, from personalised recommendations to predictive service and intelligent decision support.
“By combining advanced technology with the expertise of our people, we are building the next generation of customer experience in air cargo while creating greater value for both our customers and our business.”
AFKLMP is currently developing additional AI-driven solutions that will be introduced over time as part of its ongoing commitment to innovation, customer centricity, and commercial excellence.