WestJet Cargo has promoted Sabir Ebrahim to the role of Head of Cargo Operations, effective June 1, 2025. In his first 100 days, Ebrahim has already made a strong impact by leading collaborative initiatives with colleagues, service partners, and customers—delivering measurable efficiency gains and reinforcing WestJet Cargo’s commitment to operational excellence.
Described as collaborative, driven, and people-focused, Ebrahim brings a wealth of experience in both cargo pricing and operations. His new role encompasses ensuring smooth and efficient day-to-day cargo operations, while maintaining the highest standards of safety, security, and compliance.
Sabir Ebrahim, Head of Cargo Operations at WestJet Cargo, said:
“It’s not just about efficiency; it’s about translating commercial needs into operational excellence while upholding the highest standards of safety and security, and ensuring continued successful partnerships with our service providers.”
Working closely with his team and external partners, Ebrahim is focused on identifying opportunities to improve processes across ramp, warehouse, and ground handling operations—all while strengthening collaboration across the value chain.
Julius Mooney, Director – Cargo Commercial at WestJet Cargo, commented:
“Sabir’s extensive cargo experience in pricing and operations, and his passion for detail and numbers, are a perfect blend for WestJet Cargo to achieve maximum efficiency. He combines the operational and commercial aspects of running a cargo airline and sees the entire picture. His fresh perspectives are already shaping our next steps.”
Reflecting on his first 100 days, Ebrahim emphasized the importance of listening and building strong relationships:
“My primary goal was to immerse myself in the operational rhythm, connect with internal stakeholders, and engage closely with our service partners. It has been an incredible journey so far, and I am especially grateful to my knowledgeable team for ensuring a seamless transition.”
As WestJet Cargo continues to expand its cargo operations, Ebrahim’s leadership will play a key role in optimizing performance, strengthening partnerships, and sustaining the airline’s commitment to safety, efficiency, and excellence.