Skyways Group, one of India’s most diversified logistics and air freight operators, has announced the appointment of Nitisha Anand as Vice President – Brand Strategy, marking a strategic move to elevate the company’s global communications, stakeholder engagement, and brand positioning in the logistics and air cargo sector.
With more than 17 years of experience in corporate communications and reputation management, Anand has led strategic campaigns for prominent global brands across aviation, logistics, and technology — including Emirates, Turkish Airlines, Deloitte, and GS1 India (Ministry of Commerce & Industry).
Her appointment signals Skyways Group’s renewed focus on communication-led growth, aligning its corporate narrative with sustainability, innovation, and digital transformation goals.
Yashpal Sharma, Managing Director, Skyways Group, said:
“As Skyways continues its global expansion, strategic communication and brand leadership are critical to how we engage with partners, customers, and communities worldwide.
Nitisha’s expertise in global communications and brand strategy will play a key role in strengthening Skyways’ visibility and positioning the group as a thought leader in the international logistics ecosystem.”
Driving a Global Brand Vision
In her new role, Anand will lead brand strategy, corporate communications, and stakeholder engagement, aligning the company’s visibility with its operational ambitions across South and Southeast Asia, the Middle East, and Europe.
Her leadership will support Skyways’ ongoing mission to build a globally trusted, sustainability-driven logistics brand, leveraging data-led storytelling, reputation management, and digital engagement to deepen relationships with key industry stakeholders.
Nitisha Anand, Vice President – Brand Strategy, Skyways Group, commented:
“This is an exciting time for Skyways as it continues to shape India’s logistics leadership story globally.
I look forward to amplifying the group’s sustainability agenda, innovation-led growth, and purpose-driven communication that connects our people, partners, and customers worldwide.”
Redefining Brand Leadership in Air Cargo
Anand’s appointment underscores a broader industry shift in which logistics and air cargo companies are recognizing brand strategy as a key driver of business credibility, investor confidence, and policy engagement.
As air freight and multimodal operators embrace digitalization, ESG alignment, and end-to-end visibility, strategic communications are becoming integral to building transparency and trust across global supply chains.
Recognized among “40 Under 40 PR Professionals of the Year” (Exchange4Media, 2021) and “Top 50 PR Comms Aces” (Indian Television), Anand brings proven leadership in executive profiling, crisis management, and stakeholder communications.
Through this appointment, Skyways Group reinforces its long-term vision to be not only a leading logistics operator but also a global thought leader in responsible, transparent, and innovation-driven supply chain management.