Lubna Al Laham’s career is a testament to her dedication and adaptability, seamlessly transitioning from marketing and communications to a pivotal role in customer experience at Etihad Cargo.
With over 16 years of experience, Lubna’s journey began in marketing and communications, where she honed her skills in client relationship management, brand establishment, and digital marketing. She also possesses strong strategic communications skills and holds an MBA in Marketing, further enhancing her expertise in developing and executing impactful marketing strategies.
In her subsequent role at Etihad Cargo, Lubna’s expertise in marketing and communications became instrumental in enhancing customer relations. Her innovative approach ensured that Etihad Cargo’s clientele received unparalleled service, reflecting her commitment to operational excellence.
Recognizing her contributions, Etihad Cargo underwent an organizational transformation to further elevate customer satisfaction. Central to this initiative was the establishment of a dedicated Customer Experience Department, led by Lubna. In this capacity, she focuses on refining the customer journey by developing tailored, customer-centric solutions, ensuring that Etihad Cargo consistently delivers exceptional service across all touchpoints.
Lubna’s career progression from a marketing and communications expert to the Senior Manager of Customer Experience at Etihad Cargo underscores her ability to adapt and lead in dynamic environments. Her journey serves as an inspiring example of leveraging diverse skill sets to drive organizational success and enhance customer satisfaction.