Global GSA Group Named GSSA for Asiana Airlines Cargo in Key European Markets
Global GSA Group has been appointed General Sales and Services Agent (GSSA) for Asiana Airlines Cargo in France and Germany, strengthening the airline’s commercial presence in two of Europe’s most important export markets.
The agreement is designed to ensure sales continuity and operational stability as Asiana Airlines progresses with its integration into the broader Korean Air framework.
Supporting Strong Asia–Europe Trade Flows
The partnership focuses on supporting strong export flows from Europe to Asia, particularly to South Korea and Japan.
Both France and Germany generate significant cargo volumes routed via Seoul Incheon International Airport, providing onward connectivity to Northeast Asia and global destinations.
Global GSA Group will optimise capacity across Asiana’s passenger network while enhancing access to broader cargo solutions.
Full Commercial and Operational Coverage
Under the agreement, Global GSA Group will provide comprehensive support across both markets, including:
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Sales and business development
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Reservations and billing
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Marketing support
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Operational coordination
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Day-to-day customer service
The company will also focus on aligning closely with freight forwarders, ensuring disciplined capacity management and consistent commercial performance across key cargo segments.
Strategic Importance of France and Germany
Germany remains Europe’s leading industrial economy, generating high volumes of air cargo, while France plays a critical role in consolidated shipments and diversified export flows.
The dual-market approach enables Global GSA Group to support a wide range of cargo verticals while maximising the use of passenger flight capacity.
Strengthening Market Position
Aytekin Saray, CEO of Global GSA Group, said France and Germany are cornerstone markets for Asian trade.
He highlighted the company’s ability to combine local expertise with structured capacity management to optimise sales performance and support diverse commodity flows.
The appointment reinforces Global GSA Group’s position as a key commercial partner for airlines seeking to expand and stabilise their presence in major international cargo markets.