Global GSA Group has marked its 30th anniversary with a comprehensive rebrand designed to signal its evolution from a traditional general sales agent into a global leader in specialised cargo solutions. The new identity centres on a modern “3G” logo, reflecting the company’s renewed emphasis on agility, digital intelligence and sector-specific expertise.
The milestone comes as the company enters a new era under its recently appointed management team, led by CEO Aytekin Saray. The rebrand positions the organisation as a “GSA+”—a partner that blends human expertise, data-driven decision-making and a flexible network of specialised collaborators.
“Entering this new chapter is about sharpening our strategic focus,” said founder Ismail Durmaz. “For three decades, our partners have trusted us because we deliver consistently, transparently, and across every cargo vertical. Our new identity highlights the depth of our specialised capabilities and reinforces our commitment to advancing the industry through stronger partnerships, disciplined execution and long-term vision.”
Founded in Amsterdam in 1995, Global GSA Group has expanded from an independent GSA pioneer into a recognised player across critical cargo verticals, including pharmaceuticals, perishables, valuables and express. Its growth has been fuelled by a strong commercial approach, deep local knowledge and long-standing relationships with airlines, forwarders and strategic partners.
The refreshed visual identity, anchored by its interconnected three-G symbol, signals the group’s ambition to adapt and lead as cargo markets evolve. It represents the organisation’s ability to strengthen capabilities in high-demand sectors and respond rapidly to shifting customer and industry needs. At the heart of the rebrand is the company’s renewed focus on “Cargo Expertise in Action,” underscoring performance, trust and results delivered daily.
“Turning 30 is more than a celebration; it marks our evolution,” said CEO Aytekin Saray. “Our new brand reflects who we are today: agile, data-driven and people-powered. It captures our ambition to lead in specialised cargo solutions while remaining anchored in trust, action and performance.”
The group celebrated the anniversary with a global internal event in Amsterdam on 20 November 2025, bringing together employees and customers from across its network to commemorate three decades of shared achievements and look ahead to future growth.
With its new identity, Global GSA Group reaffirms its position as a future-ready partner, combining 30 years of experience with next-generation solutions for airline and logistics customers worldwide.