Menzies Aviation has appointed Lawrence Tse as its first-ever Head of E-Commerce, marking a strategic move to strengthen its global position in the fast-growing e-commerce cargo sector.
A seasoned leader in air cargo and e-commerce logistics, Tse joins Menzies from CEVA Logistics, where he played a key role in driving business development and managing global key accounts within the company’s e-commerce division. He brings extensive experience from senior roles at major international logistics firms.
In this newly created role, Tse will lead the development and execution of a unified e-commerce strategy across Menzies Aviation and Air Menzies International (AMI). The initiative aims to position the group as a top-tier provider of e-commerce cargo solutions globally, enhancing customer value and supporting long-term growth.
Beau Paine, Executive Vice President Cargo at Menzies Aviation, welcomed the appointment:
“We’re delighted to have Lawrence join the team. His combined expertise in e-commerce and air cargo, along with a strong track record in leading strategic initiatives, makes him an ideal fit for this critical role.
The creation of this role demonstrates our commitment to expanding e-commerce capabilities across our network. With Lawrence’s leadership, we are well-equipped to meet the evolving needs of this dynamic sector.”
Lawrence Tse expressed enthusiasm about the new opportunity:
“I’m excited to join Menzies at a pivotal time for the cargo and e-commerce industries.
This role presents a unique opportunity to build and execute a global e-commerce strategy across both Menzies Aviation and AMI. I look forward to working with teams across the organization to deliver innovative, customer-centric solutions that fuel growth.”
The appointment underscores Menzies Aviation’s broader strategy to scale digital and operational capabilities in response to rising global demand for e-commerce logistics solutions.