Lufthansa Cargo is continuing its strategy of developing and introducing innovative digital services for its customers.
With a new digital offering within the “WeChat” app, the cargo airline is now providing mobile features on one of the world’s largest platforms.
This digital product enables users in Asia, particularly in China, to access key services directly via WeChat—without having to download a separate app.
The new offering provides customers with a localised experience tailored specifically to the needs of the Chinese market.
This includes, among other things, shipment tracking, transport options, and information on stations, including map information for Chinese stations available for the first time.
By integrating the services within the app, customers benefit from faster and smoother processes. Information can also be easily shared with colleagues or business partners.
The introduction of additional features is already being evaluated.
Marcel Kling, Head of Digital Sales at Lufthansa Cargo, says: “As an innovation leader in the air cargo industry, we invest in digital solutions that create real value for our customers.
“With our new WeChat offering, we provide a mobile experience in one of our customers’ most important digital channels.
“We bring our services to where our customers already are. We are making it even simpler, faster and more intuitive to do business with us.”
The digital offering not only strengthens Lufthansa Cargo’s presence in the Chinese digital landscape but also provides significant advantages.