Ten years on from the Brexit referendum, Europa Worldwide Group (EWG) lays out a new strategy to build on its position as a leading logistics company moving goods between the UK and the EU.
Celebrating its 60th (Diamond) anniversary, the proudly independent logistics provider today launches a new brand identity and company manifesto: “Powered by Better.”
The refresh signals a new era of expansion for the Kent-based firm, which has quadrupled in size over the last 13 years and has vastly expanded its Air & Sea freight and 3PL Warehousing divisions, despite increasing global economic volatility.
A Model for Frictionless Trade
Since the implementation of post-Brexit trade rules in 2020, Europa’s road freight division has moved double the volume of goods of its nearest competitor, transporting £11.2bn worth of products between the UK and the EU.
This achievement is anchored by Europa Flow, the company’s pioneering “frictionless” delivery solution, powered by a proprietary software system, that eliminates customs delays for SMEs and global corporations alike.
Recognised as providing a new paradigm for logistics companies moving goods between the UK and the EU, Europa’s customers credit Europa Flow with ensuring their businesses continued operating smoothly during a period of acute disruption.
Andrew Baxter, CEO and Owner of Europa Worldwide Group, said: “The last six years have been a litmus test for the UK logistics sector.
“While others saw obstacles, we built bridges. Moving £11bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.”
The new brand identity, featuring a new vehicle livery, emblazoned in Europa’s instantly recognisable red and white colourway, is more than a visual update.
It represents a commitment to delivering three core pillars, which the company unveils today: Smarter Solutions, to Wow every Customer, and Always Win on Value.
“‘Powered by Better’ perfectly communicates our DNA,” Baxter continued.
“In logistics, you cannot settle for second best. We work relentlessly to find the marginal gains that give our customers a market-leading edge.
“As we celebrate 60 years since our founding in 1966, we aren’t just looking back at our heritage—we are asserting our role as the company-of-choice for the next generation of global traders.”
From its roots as the first express service provider to Europe, Europa now employs 1,300 people across 30 global sites and operates in 160 countries. The group’s diversified portfolio comprises:
- Europa Road: Offering a unique Money Back Guarantee on European freight.
- Europa Warehouse: Managing over one million sq. ft. of automated and manual fulfilment 3PL space in Corby, Dartford, and Birmingham.
- Europa Air & Sea: Rapidly expanding with strategic hubs in Hong Kong, China, the UAE, India and the UK.