The Rhenus Group has introduced its new global employer brand, “Empowered by You,” marking a strategic milestone aimed at enhancing its corporate culture and reinforcing employee engagement across its worldwide network. This initiative represents the first time the logistics giant is unifying its employer identity across all locations, countries, and divisions.
With the goal of fostering a cohesive working environment where employees feel valued and empowered, the campaign emphasizes long-term identification with the company and supports the development of each individual’s potential.
“Our employees are the heart of Rhenus,” said Dr. Joana Baetz, CHRO and Management Board Member of the Rhenus Group. “We not only want to attract talented people with our new employer brand but above all retain our existing employees in the long term and support them in their development.”
The new brand reflects Rhenus’ dedication to appreciation, trust, and career advancement, and is built around four core pillars:
- Entrepreneurship – Encouraging initiative and innovation across all roles.
- Purpose – Highlighting Rhenus’ impact beyond logistics, shaping industries and global supply chains.
- Opportunities – Supporting personal and professional growth through training, development, and flexibility.
- Community – Celebrating team spirit, inclusion, and a strong, values-driven corporate culture.
By aligning its internal culture with these pillars, Rhenus aims to boost employee satisfaction, reduce turnover, and strengthen its global identity as a purpose-driven and people-first organization.