Rotate has been chosen by Air Canada Cargo to deploy the Sales Cockpit, a strategic initiative that significantly enhances the carrier’s global digitalization efforts.
The Sales Cockpit is a web-based software that continuously scans the airline’s data to automatically identify specific opportunities with customers. By integrating this with existing systems, Air Canada Cargo can automatically generate sales opportunities in its CRM and better monitor agreements to track performance against customer expectations. This integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively.
Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, emphasized the partnership’s importance: “This collaboration with Rotate and the implementation of the Sales Cockpit will enable our sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistency allows us to work collaboratively and proactively as our customers’ needs evolve.”
The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalization strategy aimed at enhancing the overall customer experience. By automating the identification and management of sales opportunities, the Sales Cockpit ensures that no opportunity is missed and that customer interactions are more informed and responsive.
Ryan Keyrouse, CEO of Rotate, expressed his enthusiasm about the partnership: “We are thrilled to support Air Canada Cargo in its digitalization journey. The feedback from Air Canada Cargo has been crucial in refining the solution to better meet the needs of the industry.”
Following successful implementations with Air Canada and Etihad, Rotate plans to extend this CargoTech solution to other airlines, aligning with its mission to help the air cargo industry make better commercial decisions.